Expert in Marketing and Smart Tourism

If you are reading my profile it means that you are as passionate as I am about tourism and its implication in the
development of countries and companies in the sector. Maybe you are a tourism professional, in that case it would be
an honor for me to show you the new trends in this industry, accompanying you in the use of new tools and lines of
research within smart tourism.

Estrella Díaz stands out for her
contributions in smart tourism, the
application of smart technologies in
the user experience and the
management of tourism

Full Member of the Young
Academy of Spain and the Global
Young Academy.

Estrella Díaz has led
European and international
research projects.


Advice and guidance to European
tourism destinations on how they can become smart, primarily through
improved tourism strategy, data management and how the use of data contributes to the digital and smart transformation of the sector.

Tourism companies

Improve competitiveness in the
hotel and restaurant industry
through better use of data,
technology and enhanced
customer experiences.


Expert advice and coaching in Europe, the United States and Latin America

Implementation of
initiatives aimed at
increasing public-private
collaboration within the
destination. Knowledge
transfer tools among the
different stakeholders.

Seeking differentiation
and positioning.
Innovations linked to the
product or service and
tourism marketing with
the aim of creating unique
and personalized

Solutions based on
artificial intelligence, IoT
and data management will
play an important role in
user experience and
optimization of resources
and processes.

Search for a sustainable
tourism model based on
technological and digital