Experta en Marketing y Turismo inteligente
In this project I advise and guide European tourism
destinations to become smart, mainly through improved
tourism strategy, data management and on how the use of
data contributes to the digital and smart transformation of the sector. I collaborate in Science in Parliament in the field of
scientific advice.
I enable destinations to increase opportunities linked to the
availability and productive use of data and digital technologies for sustainability, resilience and competitiveness of the tourism ecosystem.
The opportunities created can lead to new business through:
This line has had a major impact on tourism destinations in the European Union and Latin America, providing them with
assistance in adopting data-driven approaches to become smart destinations or improve their quality.
It has been considered relevant:
All these elements have been based on a series of pillars such as strategy, governance, skills and training, data, infrastructure and technology, as well as the different collaborations between the actors involved in a destination.